Barely See
Barely See is an awareness campaign for the National Wildlife Federation. It uses a distant, fuzzy photograph of a deer to symbolize how wildlife is becoming harder to see, notice, and protect. By turning the low-clarity image into a visual metaphor for disappearance and fragility, the design delivers a clear and emotional conservation message. This approach effectively engages viewers by transforming an imperfect photo into a striking, easy-to-understand call for awareness and action.