The Lincoln Park Zoo rebrand began with an elegant mandala concept that was designed to express balance, connection, and the natural harmony that the zoo was associated with. As the work progressed, the visuals evolved into something more celestial, incorporating soft colors, circular forms, and subtle light-beam elements that created a calm, more atmospheric feeling. This shift resulted into a more symbolic, dreamy identity that aligns more deeply with the zoo’s mission of conservation, care, and a peaceful relationship between people, animals, and nature.